Click through rate is the it is the number of clicks an ad receives divided by the number of times the ad, ad unit, or page is viewed. In other words, it is the percentage of how many clicks an ad received (based on how many views it received).
What is a Good Click Through Rate?
There is no hard and fast rule on as a good click through rate depends on a number of factors that we will discuss further. However, a good publisher usually gets to see a click through rate between 2% – 5%
Factors that Affect Click Through Rate?
1. Site Content – Some types of content tend to get more clicks than others. For ex, a niche related to health products tend to get a higher no. of clicks than technology as users are looking for more specific solutions related to themselves when compared with a casual surfer.
2. Site Design – We’ve already discussed about how placement of your adsense blocks will affect your revenues. But because the same design might have different results across different topics, you’ll still need to know the best placement by testing your ads and following up with the results.
3. Number of Links on the Page – A rule of the thumb is that if you place less links on your blogs, you end up giving less options to your visitors, and eventually they will either click your ads or move on from your blog. Now, if you’re starting a blog purely to create a income stream from google adsense, then you could opt for this. However, if you’re looking at a more long term approach with a lot of RSS subscribers and facebook fans, then you need to decide.
4. Traffic Type – Click Through Rate tends to be higher for visitors who reach a site through a search engine than they are for regular visitors. That might be because search engine traffic is looking for information; if they don’t find everything they want on your page, they’re willing to click and look again.
These are just few of the many factors that affect Click Through Rate. Do let us know what other factors you think will affect your Click Through Rate