The importance of backlinks cannot be undermined; they’re the only basis that helps you attain a higher pagerank& should be the core of your SEO strategy. Although a higher pagerank does not necessarily mean you will rank better in Search Engine Result Pages (SERP’s) for your keywords, it does mean that you have much more authority on the web.

There are different ways to look at PageRank

Visible PageRank vs Real PageRank

Visible PageRank is the number what most of us look at 1, 2, 3, etc. through the help of sites This PageRank is updated by Google once every 3-6 months.

Real PageRank is the true PageRank of your website. This information is available with Google only and it has a huge impact on your rankings.

As stated by GoogleImportant, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page (Keyword Density) and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Real PageRank may be computed & updated by Google very often, but visible pagerank will be updated for the public once every 3 – 6 months (current situation). It’s also possible that visible pagerank when updated might reflect historic data. So a page that you think has a visible pagerank of 0 may in fact have a pagerank of 2 or 3 in the “eyes” of Google.

At the Google librarian Central , Matt Cutts also states:

PageRank evaluates two things: how many links there are to a web page from other pages, and the quality of the linking sites. With PageRank, five or six high-quality links from websites such as and would be valued much more highly than twice as many links from less reputable or established sites.

Getting one way links from authority websites is the best way to build up your own authority on the web. It’s obvious that this is not easy & authority websites would link only if you have something out of the box to offer / your content is genuinely useful.

The verdict & objective of this topic -> One way link building from authoritative sites is what helps you rank high for your keywords in search engine result pages (SERP’s).  Visible & Real pagerank will increase automatically when you write keyword rich quality content and get one way links from authoritative sites. So Keep Writing!

Please feel free to let us share your thoughts on Visible PageRank & Real PageRank and let us know if this post helped you in anyway