Keywords are the words users enter when performing a search. Understanding how people search and what phrases they use to search is an important part of SEO. There are services that track search data and use the data to provide estimations of search volume. This information can be used to find keywords that are actually searched and to compare search volumes between two keywords.
Keyword research provides a more efficient way to write posts for your blog. If you randomly think of keywords, you have no idea how much the keyword is searched or how high the competition is for that keyword. The best approach is to research keywords and the competition for that keyword and make an informed choice on the keywords you’re going to target.
5 Free Keyword Research Tools
1. Google Adwords Keyword Tool
Use this Keyword Tool to get new keyword ideas. Enter a few descriptive words or phrases, or type in your website’s URL. This tool gives you approximate keyword search volume statistics for. Unlike other keyword tools, this tool uses bars to represent volume. This is good because it is difficult to be accurate with exact numbers. The best way to use volume information is to compare relative search volume.
This tool provides search volume and information about the CPC and competition if you use Adsense and Adwords.
2. WordTracker Keyword Tool
Wordtracker is a popular tool that provides related keywords and search volume. The numbers aren’t exact, but are estimations of search volume. They provide an idea of relative search volume. Each keyword is linked, which can be used to refine your search. When you click them, you can perform a search on that keyword.
3. Keyword Discovery Keyword Tool
Keyword Discovery is a lot like Wordtracker. It provides similar information, but the numbers are different. Don’t worry so much about the numbers. Just use them to compare volumes. Clicking a link is similar to the Wordtracker function. You can refine your search.
This tool from SEOBook uses data from Wordtracker. The best thing about this tool is that it links out to various keyword tools. You can use this tool to pull in data from Wordtracker, and then easily link out to other sources. This is a great, free tool to speed up your research. The tool can be used to export the list to be used in Excel.
Google Trends is another tool provided by Google that can be used to track and compare search volume over time. Its a little like the stock market for search. You can compare up to 5 keywords. You can select different time frames and countries. This is a great tool to see how a keyword is changing. If it’s on the rise, you may consider getting in on that keyword.
There is no one “best” tool. The best way to use these tools is to cross compare the information. The tools provide different results, so a lot of information can be gathered from comparing them. They help provide a basic idea and volume information.
Do let us know if you’ve used any of these tool to perform your keyword research?