In one of my previous posts , we discussed on Importance of Keywords in SEO. The importance of backlinks cannot be undermined in terms of SEO. The rule is simple, the more the backlinks = more credibility of the blog in the eyes of search engines.

Search Engines give a lot of credit to websites that have a large number of backlinks and consider those websites to be more relevant during a search query. However, there are many more factors that involved in your website / blog web pages ranking high which we will address here.

But firstly, what are backlinks?

Backlinks also known as inbound links are hyperlinks that are directed towards your website or a blog from another site. Search engines include the no. of backlinks to a webpage as one of the major factors for ranking a webpage in their search engine ranking algorithm.Interlinking posts

Google considers each backlink as a vote from another site, stating that the number of backlinks is an indication of the popularity or importance of that website.

Does that mean that you should be content with links coming from any website?

Not really. You should not be content on getting backlinks from any website; it is the quality of the backlink that matters.

What are Quality Backlinks?

A search engine considers the content of the sites to determine the quality of a backlink. Backlinks can come from any site that is related to the content of your website or from any other website that does not have related content.

For ex, you have a blog where your niche relates to Travel and you receive a backlink from a website who niche relates to Finance, then this would not be considered as a quality backlink. The higher the relevance of backlinks, the greater their quality.

A word of caution here – webmasters usually own 2 or more websites and think that linking both will help your SEO efforts. This only holds good if both your websites are not on the same IP i.e., if both your websites are hosted on the same server, you will be penalized by Google.

Many bloggers exchange links via blogroll, where one blogger links to another and vice versa – this strategy is helpful in spreading the word about your new blog / website. But you need to be careful who you link with as it can harm you in the long run if you link to bad corners.

Why is Importance of backlinks given high priority in search engine’s algorithm?

Since it is hard to influence a search engine with external backlinks from other websites

In conclusion, Backlinks should be priority in your Search Engine Optimization strategy because of their importance, as unique and quality content is written on your blog regularly, you naturally start to build up quality backlinks as the blogosphere starts to recognize and naturally link to you.

Do let us know your strategy to build backlinks to your blog? And let us know your view on the importance of backlinks