Bounce Rateis percentage of visitors who “bounce” away after landing on your site i.e. the percentage of people who visit your site, look at one page, then leave rather than continue viewing other pages within the same site The following formula is used to calculate bounce rate: Bounce rate = total number of visits viewing only […]


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A Heat mapis a graphical representation of data that displays areas of a Web page most frequently clicked by visitors. The map displays regions colored yellow, orange and red – the darker the color, the more “clicked” the spot is The importance of a heat map comes to light as you can discover the areas […]


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