One of the main advantages of selecting a WordPress platform is that it’s extremely SEO friendly in terms of how search engine spiders crawl a WordPress website. In spite of all the advantages offered by WordPress it still needs to be search engine optimized to exploit its fullest potential.

One such area that needs to be optimized is the default WordPress permalink structure. By default, the permalink structure on WordPress is not SEO friendly and “ugly”

Firstly, What are Permalinks? defines Permalinks as “are the permanent URLs to your individual weblog posts, as well as categories and other lists of weblog postings. A permalink is what another weblogger will use to link to your article (or section), or how you might send a link to your story in an e-mail message. The URL to each post should be permanent, and never change — hence permalink.”

The best approach would be  to pick a permalink structure before going live with your blog and stick with it throughout the life of your blog.

How To Setup & Choose Your Permalinks Structure

You can find your current Permalink structure here WordPress admin -> Options -> Permalinks

As you can see from the screenshot below , the default permalink structure for WordPress is:

This permalink structure is ugly and gives no clue to search engines on what the post is about, hence is not seo-friendly.

Wordpress permalink settings 1024x538

The most effective permalink structure would be to select the custom structure field as /%postname%/. This will create a permalink structure of

For performance reasons, it is not a good idea to start your permalink structure with the category, tag, author, or postname fields. The reason is that these are text fields, and using them at the beginning of your permalink structure it takes more time for WordPress to distinguish your Post URLs from Page URLs.

Using an effective permalink structure is necessary if you want to your posts to rank well in search engines and receive traffic as well.

Do let us know which permalink structure you use for your blogs and how it helps you?