NVIDIA has been gradually lowering the base pricing for its desktop GeForce 700 series, but few outside of the hardcore gamer set would say the $399 GTX 770 was affordable. Enter the GeForce GTX 760: the Kepler-based chipset supports all the visual effects of its faster cousins, but at a more palatable $249 target price. Although it won’t rival the 770 in performance, it offers more bang for the buck than the GTX 660 it’s built to replace: the GTX 760 carries more processing cores (1,152 versus 960) and more memory bandwidth (192GB/s versus 144GB/s) while maintaining similar clock speeds. It can even punch above its weight class, as it’s reportedly up to 12 percent faster than the $299 GTX 660 Ti. Should that balance of price and performance sound especially sweet, you can pick up a GTX 760 board today from the likes of ASUS, EVGA, Gigabyte and others. Several PC builders, such as Falcon Northwest, Maingear and Origin PC, are also equipping their machines with the new mid-tier graphics from day one.