Keyword Research is the fundamental step of Search Engine Optimization which should be performed by every webmaster before publishing content on the web. The right use of keywords helps draw targeted traffic to your blog & using Keywords accurately in your posts plays a huge role in helping your pages rankhigh in search results.

Before you start working with keywords, it is important to understand the concept of the long tail keywords. The internet provides almost unlimited niches which sit at the tail of the long tail graph. These are focused niches with low competition. These long tail niches can be easily targeted for great gains.

The concepts of the long tail can be applied to keyword research. When marketers talk about niche affiliate marketing, they’re talking about the long tail.

Example of Long Tail Keywords

Credit Card -165000
Low Rate Credit Card – 2900
Comparing Credit Cards – 590
Top Ten Credit Cards – 1000

This is a keyword example of the long tail. The keyword “Credit Card” is at the main theme keyword. This keyword has a high volume of search and lots of potential hits, but the competition for it is very high. To rank for a keyword like Credit Cards is not easy. It is possible, but would take a significant amount of work. Lastly, “Credit Card” is not targeted. The search can apply to platinum cards, student cards, bad debt cards, information on credit cards, credit card calculators, etc.

Since the term is too general it does not give away the searcher’s purpose. Without knowing the purpose, you can’t always provide content to fill their need. As you get more targeted, the competition goes down and the searcher’s purpose is more obvious. Since you target an audience where you can predict their need, you can fill this need and increase the likelihood they’ll convert. Keywords like “Student Credit Card” are very focused.

You know the searcher is either a high school or college student, who is younger than 22 years old and has no credit history. They’re looking for their first credit card that is accepting of their thin credit history. This allows you to provide them with solutions to their problem. You will receive fewer visits, but you can be more confident they’ll convert.

By focusing on multiple long tails, you can quickly dominate multiple targeted niches. This will allow you to bring in traffic that is comparable to dominating a head keyword, but the traffic is very targeted. You’ll rank easier and have higher conversions.

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