If you wish to rank higher in SERP’s for your targeted keywords, the only way to do so is backlinks. We’ve already discussed that Onpage SEO is one of the factors that will contribute to about 15-20% of the reason your post will rank highly in Google SERP’s and the rest 80-85% will be dependent on your backlinks you build  – quality & quantity

The best way to start your link building efforts for your targeted keywords is by finding out your competitors backlink profile.  There are two major reasons why this is a great approach:

  • You can find out the backlink profile and diverse links of your competitors
  • You can probably build similar kinds of backlinks and even more to beat your competition

Find Backlink Data

You could use the tool Backlink Watch to do this easily for you. Backlink watch is an excellent tool that gives the following details:

As soon as you plug in your competitors URL, you will start obtaining details like Anchor Text used for the backlink, PR of the backlink, outbound links from the backlink giving page and if any nofollow tag is used. This makes this tool very simple and easy to use.


Now, for an example we’ve taken a very competitive keyword “hostgator review” and these were the results in Google. The site joshkotsay.com is ranking very well at 2nd position for this competitive keyword. This would imply that the webmaster is doing a great job with backlinking efforts and we use the tool http://backlinkwatch.com to figure out the site’s link profile and the total no. of backlinks.

If you dig into the results, you will find results as shown in the screenshot below:

Here you can see the backlink URL, Anchor Text, Outgoing Backlinks (OBL) and nofollow flag. If you go through the results, you will find that the webmaster has built a lot of backlinks using web 2.0 websites with the help of article marketing.

Now the idea is that you’ve found that the webmaster has a total of 513 backlinks and a very diverse link profile. If you’re interested in beating the competition you know that you have a lot of work ahead in front of you by building backlinks from various sources. So we suggest, that you take action and see the results